We hear an awful lot about negative floral publicity, so it is a refreshing treat when companies highlight flowers in a positive way. SAF member Bill Gaw of Cugini Florists in Renton, Wash., took some time out to report a TV commercial by the Seattle Mariners.

“It features Seattle's pitching ace who sends flowers to batters he strikes out,” Cugini explains. “Some batters get a lot of flowers (Hopefully!)”

Click here for the commercial called “Sorry” to watch Felix Hernandez cheer up batters with flowers. Be sure to scroll down to vote “Sorry” as your favorite Mariners commercial.

SAF sent the Mariners a thank-you note.

Please let me know when you see or hear positive or harmful floral publicity. Fax 703-836-8705; e-mail me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .